Well, for one thing, that newspapers (news*papers*?) still don't get the web: I've seen many examples of crap editing online, which only gets corrected in the print editions or later online editions. The attitude seems to be, "it's just the internet - who cares."
But I remember a few years ago, an ad for a nationally-distributed product that referred to "choclate." Granted, it was in teeny print at the bottom of the screen...but still: how many thousands of dollars were spent, yet no one bothered to proofread...
John McIntyre, who is one of the copy editors at the Baltimore Sun, has noted several instances in which a dumb mistake gets past him or another editor. It only becomes a problem to them when it starts becoming a bad habit. In the meantime, you can't help but laugh at the silliness.
You're welcome to it, yellow.
ReplyDeleteDLD
Thanks, DLD. It was too good of a pun to pass up.
ReplyDeleteWell, for one thing, that newspapers (news*papers*?) still don't get the web: I've seen many examples of crap editing online, which only gets corrected in the print editions or later online editions. The attitude seems to be, "it's just the internet - who cares."
ReplyDeleteBut I remember a few years ago, an ad for a nationally-distributed product that referred to "choclate." Granted, it was in teeny print at the bottom of the screen...but still: how many thousands of dollars were spent, yet no one bothered to proofread...
Nice. When spellcheck fails...
ReplyDeleteJohn McIntyre, who is one of the copy editors at the Baltimore Sun, has noted several instances in which a dumb mistake gets past him or another editor. It only becomes a problem to them when it starts becoming a bad habit. In the meantime, you can't help but laugh at the silliness.
ReplyDelete