A blog roll is a list of other blogs that the blog author finds interesting for one reason or another. The blog roll is usually in the sidebar with the other permanant and semi-permanant links. One popular blogging add in, aptly called Blogroll, automates the task of updating a blogroll for those too timid to edit HTML code manually.
Blog-related sites like Technorati and Blogroll even keep lists of the most popular blogs on the web. There doesn't seem to be much purpose to blogrolling these major sites on these lists except as an act of brand self-identification, like wearing an Ambercrombie & Fitch t-shirt or a Nike shoes, since these large sites have their own agendas to persue
The main purposes of a blogroll seem to be to:
- define the context of the blog by highlighting similar blogs
- hang with the cool kids by cross blogrolling with your friends
- desparately try to increase site traffic by hoping others will blogroll you
Since I am a pretty small fish, there is no reason for me to link to Boing Boing or Daily Kos, since most people can find them on their own. No, I have decided to prime the pump by putting into my blogroll the people that may not have huge sites, but those that I have stumbled on or have been kind to me. Afterall, blogrolling is a rather cynical application of the Golden Rule. That is, if it's done right.
If you see your blog on my webroll, consider returning the favor. Or, if you add me to yours, let me know and I'll give yours a plug. Of course, I reserve the right to limit the total size of my blogroll and to be arbitrary, petty, and vindictive about who goes in and who comes off. Otherwise, where would the fun be?
Technorati tag:hummingbird rump